SEO (Search Engine Optimization) is the practice of optimizing websites and content to improve their visibility in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it easier for search engines like Google, Bing, or Yahoo to understand and rank the content.
Here are the key components of SEO:
- On-Page SEO: This involves optimizing individual pages on a website. It includes:
- Off-Page SEO: This focuses on building the website’s reputation and authority. It includes:
- Technical SEO: This involves optimizing the backend of the website to help search engines crawl and index it more effectively. It includes:
- Local SEO: This is important for businesses with a physical presence. It involves optimizing for local search queries, such as appearing in Google Maps results, and includes:
